Baker Hall

Baker Hall by Glenveagh PLC is a thoughtfully planned residential development located in Navan, County Meath. This community-centric project combines modern design and sustainability, offering a range of A-rated homes in a tranquil setting minutes from Navan town centre. With over 300 homes already occupied and additional phases under construction, the development includes a mix of two-, three-, and four-bedroom houses, as well as apartments and duplexes designed for energy efficiency and comfort.

The visualisation services for Baker Hall aimed to:

• Showcase the architectural elegance of the homes, highlighting their energy-efficient design and open-plan living spaces.
• Illustrate the community features, including crèche facilities, playgrounds, and communal open spaces, to appeal to families and first-time buyers.

Service Deliverables:

1. 360 VR Tour
2. Computer-Generated Imagery (CGIs)

1. 360 Virtual Reality Tour

Steps:

1. Initial Planning and Briefing

• Collaborate with the marketing and sales team to establish the purpose and target audience for the VR tour.
• Identify key areas or "hotspots" of interest that the VR tour should highlight, such as interiors, exteriors, or specific amenities.
• Determine the desired level of interactivity, such as clickable points for additional information or transitions between spaces.
  

2. 3D Modelling:

• Use 3D software such as Autodesk 3ds Max to create detailed models.
• Focus on accurately replicating dimensions, materials, and textures.
• Rendering Quality: Use GPU-accelerated tools to enhance visual fidelity, including reflections, shadows, and lighting effects.
• Spatial Calibration: Create 360° panoramic images with the 3D model, ensuring consistency in perspective and scale
  

3. Feedback and Iteration

• Present draft 360 previews to marketing team for review.
• Incorporate feedback on design elements, navigation, and interactivity to ensure alignment with objectives before panoramic image sign off.

4. Tour Assembly and Interactivity Integration

• Combine 360° panoramic images using software to create 360 VR Tour experience.
• Scene Linking - Connect different spaces within the tour to allow smooth navigation, ensuring logical transitions.
• Interface Design - Customize the user interface to align with branding, ensuring ease of use across devices.
• Performance Optimization - Compress files and optimize scenes to reduce loading times without compromising quality.
  

5. Deployment and Integration

• Device Compatibility - Test the tour on various platforms, including desktops, mobile devices, and VR headsets like Oculus Quest or HTC Vive.
• Upload the tour to hosting platform Eyespy for Daft functionality.
• Embed links for integrating the VR tour into websites, marketing emails, or social media platforms.

2. Computer-Generated Imagery (CGIs)

Steps:

1. Concept Understanding:

1. Review architectural designs, mood boards, and material specifications.
2. Conduct meetings with architects and developers to grasp the project's vision and select the desired viewpoints for exteriors and interiors.

2. 3D Modelling:

• Use 3D software such as Autodesk 3ds Max to create detailed models.
• Focus on accurately replicating dimensions, materials, and textures.

3. Material and Texture Mapping:

• Apply high-quality textures, materials, and finishes to surfaces.

4. Lighting Setup:

• Simulate natural and artificial lighting conditions using HDRI maps and light sources.
• Optimize lighting for the time of day that best represents the project’s mood.

5. Rendering:

• Use rendering engines like V-Ray, Corona, or Lumen to produce high-resolution images.
• Incorporate post-processing using Adobe Photoshop for colour grading and final adjustments.

6. Marketing Team Reviews:

• Present drafts for feedback and refine based on client requirements before sign off.
• Final render and deliver as full high resolution CGIs.